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Ask any recruiter or HR department and theyll tell you that they think the talent pool is shrinking.
There just doesnt seem to be a great number of employees with the right skills and tools to make a seamless transition into a new company.
But that doesnt mean theres nothing a recruitment company can do about it.
In fact, one simple way to connect with and recruit fresh talent is by using a content promotion strategy. Heres how it works.
A Great Promotion Strategy Works When Content Isnt Hidden Away
The resource page is a thing of the past. This information shouldnt just be hidden away in one corner of a recruitment companys website. Rather, it should be spread across the website to give potential talent a way to access vital information more easily.
The more information thats supplied to a talented employee, the easier it will be for them to come across as informed, educated, and ready to transfer their skills to the next company lucky enough to grab them.
Many recruitment companies spring up after the owners leave an industry to start their own business. Often, after leaving, they learn more about who works best in which environment. Its vital knowledge they can then pass on to the companies theyre filling spots for.
Utilize Social Media to Find Talent
If a recruitment company isnt taking full advantage of social media to locate potential employees, theyre theyre ignoring a huge pool of talent. Especially since joining and using social media is completely free.
Even when paid advertising through social media is used, its now possible to precisely target the exact type of person a company wants to hire. Its incredibly easy and its very cost effective.
Its also wise to add share buttons to blogs and websites to help spread the word organically. Also, learning how to utilize LinkedIn to find hidden talent is a must for any recruitment company.
Newsletters for Sharing Information
Newsletters are great. Not only is it a wonderful way to capture the names and email addresses of great talent, but its a fantastic opportunity to share valuable information.
A successful recruitment company should be utilizing a promotion strategy within the content of their newsletters. Not only should the newsletter inform, entertain, and engage the readers, it should prompt them to send in their resume by ending with a call to action.
RSS Feeds to Post Openings
The best recruitment opportunities are sometimes also the easiest. Like using RSS feeds to post openings.
Companies dont even have to post the open job vacancies manually. Instead, theyre pulled directly from an updated feed that comes from the recruitment companies website.
Ad Retargeting to Entice Talent to Come Back
Just because someone visits a website once and hasnt returned doesnt mean theyre lost forever. Theres now the possibility to use ad retargeting to re-engage with prospects.
Even better, recruitment companies find this method extremely effective because theyre only investing in qualified leads who have already expressed an interest. Its also possible to use this tool to drive potential leads to gated content, meaning its easy to track conversions and prove ROI.
Use Employees as Marketing Tools
Since employees send out up to 121 emails every single day, its a wise idea to use this practice as an effective promotion strategy.
Just have employees promote content within their email signature.
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